The Pros and Cons of Articles on the topic of Search Engine Optimisation
http://ukac.org.uk/A-Range-Of-Views-On-Freelance-SEO-Consultants-That-You-May-Not-Have-Considered.html
With Search Engine Marketing, there is power in a name, a logo, and a symbol. Recognising what it is that your company needs before engaging with an Search Marketing agency will save you both a lot of time and